Enterprise

Inspiring a shared vision

Today marks the 43rd anniversary of the assassination of Martin King Luther Jr (MLK). A sombre thought, but a life, and a man worth celebrating. The evening before he died, MLK said…

‘Purpose’ influences consumer choice

The recent global GoodPurpose consumer study has revealed some interesting findings. Consumers in Brazil, China, India, and Mexico are more likely to purchase and promote brands that support good causes…

Everything is ethical

As long as you are “open and transparent” it would appear that anything is ethical…